Foli

Folli

Folli is a fun project combining Augmented Reality (AR) with the playfulness of a cardboard photo stand in.

Through the use of EyeJack, Folli combines augmented reality with the playfulness of a Photo Stand-In. An interactive experience occurs when the user holds up the Photo Stand-In board. The Photo Stand-In itself is simple in design, featuring yellow, cartoon styled hair. Once the user is holding up the Photo Stand-In, they scan the board using the EyeJack app. An AR experience loads, playing animation and music over the image. In this experience, viewers will witness rapid changes to the hair as it morphs through styles and abstract colour choices. 

AR Foli photo by Tricia King
Photo by Tricia King
AR Foli photo by Tricia King
Photo by Tricia King
AR Foli photo by Tricia King
Photo by Tricia King

Utilising Ideo’s 3 phases of human-centered design, Folli went through Inspiration, Ideation and Implementation. 

My goals for this task were to create an interactive experience that was fun, family-friendly, explored AR technology and delivered a product. Folli delivers on these goals.